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Morris Garages

MG菲律宾品牌发布与体验活动

Dragon AI partnered with Morris Garages (MG) to drive high-impact brand activations and vehicle launches across Metro Manila — from intimate gala model reveals and large-scale outdoor showcases to test drive events and experiential pop-ups at Bonifacio Global City. Each campaign was designed to grow MG's presence and reinforce its global identity in the Philippine market under the banner of "Made Global. Made Great."

Brand Launch Model Reveal Test Drive Events Outdoor Activation BGC Showcase 品牌发布会 体验活动
Client
Morris Garages Philippines
Campaign Type
Auto Launch + Brand Activations
Market
Philippines
Services
Event Production
Brand Activations
Outdoor Showcases
Test Drive Experiences
Campaigns
5 Activations
Campaign 01
Model Reveal  ·  新车发布会

MG New ZS
Launch Event

MG全新ZS新车发布会

Dragon AI produced the grand launch event for the all-new MG ZS — an upscale gala-style reveal that brought together media, industry partners, and brand enthusiasts for an immersive first look at MG's flagship SUV in the Philippines. The evening was defined by dramatic stage lighting, the iconic MG emblem projected at full scale, and a reveal sequence engineered to generate maximum excitement and media coverage.

From venue concept and stage production to guest experience and post-event media amplification, Dragon AI executed the launch as a complete brand moment — establishing the New ZS as a standout entry in the Philippine SUV segment.

MG New ZS Launch Event Gala New ZS Reveal — Gala Launch Night
MG New ZS Launch Stage Production Stage Production & Brand Experience
Campaign 02
Outdoor Launch Event  ·  BGC露天发布会

BGC Amphitheater
Launch

BGC露天剧场品牌发布活动

Dragon AI activated MG's presence at Bonifacio Global City's open-air amphitheater — one of Metro Manila's most prominent outdoor event venues. The brand activation featured a fully branded stage arch, live vehicle showcases, and an engaging atmosphere that drew foot traffic from BGC's dense professional and lifestyle crowd.

The outdoor format allowed MG to connect with consumers in a dynamic, open environment — positioning the brand not just as a car manufacturer, but as a lifestyle and cultural presence in the heart of the Philippines' premier business district.

BGC Amphitheater, Bonifacio Global City, Taguig
MG BGC Amphitheater Launch BGC Amphitheater — Brand Stage Setup
MG BGC Amphitheater Vehicle Showcase Live Vehicle Showcase
Campaign 03
Pop-Up Showcase  ·  BGC品牌快闪

MG Energy Tour
BGC

MG能源巡回展 · BGC站

Dragon AI brought MG's Energy Tour to the streets of Bonifacio Global City — an eye-catching pop-up brand showcase that transformed a premium BGC corner into a fully branded MG experience space. Under the "Made Global. Made Great." identity, the activation featured multiple MG vehicles on open display, brand signage, and interactive touchpoints designed to engage the high-value BGC audience.

The roadshow format delivered direct consumer exposure in one of Metro Manila's highest-footfall lifestyle destinations, generating organic social engagement and reinforcing MG's growing presence across the Philippines.

Bonifacio Global City, Taguig
MG Energy Tour BGC Pop-Up Showcase MG Energy Tour — BGC Pop-Up
MG Energy Tour BGC Vehicle Display Vehicle Display & Brand Activation
Campaign 04
Test Drive Event  ·  2025年试驾活动

2025 Auto Focus
Test Drive Event

2025年Auto Focus试驾活动

Dragon AI executed MG's participation in the 2025 Auto Focus Test Drive Event — a key consumer engagement campaign that put MG's latest lineup directly in the hands of prospective buyers. The activation featured a premium branded canopy, a curated selection of MG vehicles ready for live test drives, and a welcoming experiential zone that guided consumers through each model's key features.

The event generated hundreds of qualified test drive interactions over the activation period — moving consumers from awareness to purchase intent and strengthening MG's standing as one of the most compelling automotive brands in the Philippine market.

MG 2025 Auto Focus Test Drive Event Auto Focus Test Drive — Vehicle Lineup
MG Test Drive Event Setup 2025 Branded Activation Space
MG Test Drive Consumer Experience 2025 Consumer Test Drive Experience
Campaign 05
Thanksgiving Gala  ·  感恩答谢晚宴

MG Revel
Thanksgiving Event

MG感恩答谢晚宴 · Revel夜晚

Dragon AI produced the MG Revel Thanksgiving Event — an elegant gala dinner that brought together MG's valued partners, dealers, and media guests for an evening of recognition and celebration. Held in a grand ballroom, the event featured a full stage production, dramatic lighting, and the live showcase of the MG ONE as the night's centerpiece reveal.

From venue dressing and stage design to program flow and on-site production, Dragon AI delivered a polished, memorable evening that deepened MG's relationships with its key stakeholders while generating strong media coverage around the MG ONE's Philippine presence.

MG Revel Thanksgiving Gala Dinner Revel Thanksgiving Gala — Ballroom Setup
MG ONE Showcase at Revel Thanksgiving Event MG ONE Live Showcase
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