菲律宾历史上第一个手游3D户外广告
As the No. 1 MOBA game in APAC, Honor of Kings achieved a historic milestone in the Philippines — Dragon AI spearheaded the country's first-ever 3D mobile game outdoor advertisement and led a full-scale OOH campaign spanning 3D billboard productions, invitational event media, LRT wraps, and public transit activations that reached millions of Filipino commuters and gamers nationwide.
菲律宾首个手机游戏3D户外广告
Dragon AI made history by producing and deploying the Philippines' first-ever 3D mobile game outdoor advertisement for Honor of Kings. The groundbreaking anamorphic 3D billboard at BGC Central Square in Taguig City captivated audiences with stunning visual illusions — blending the game's vivid characters and action sequences into the real-world cityscape.
The campaign generated massive organic reach, with crowds gathering at the site and videos going viral across social media, cementing Honor of Kings as a cultural force in Philippine gaming.
Large-Scale LED Display — BGC
HOK Billboard Display
BGC Central Square — 3D Billboard Nighttime
王者荣耀邀请赛第三季户外广告制作
To build hype for the Honor of Kings Invitational Season 3, Dragon AI executed a high-impact OOH production campaign across key commercial areas and shopping malls in Metro Manila. Towering column wraps, large-format billboards, and standee placements transformed major venues into an immersive tournament experience.
The campaign successfully drove record tournament awareness, boosting viewership and driving foot traffic to fan activation zones throughout the event period.
Mall Column Wraps
"Time for Victory" Billboard
2025年王者荣耀 × 地铁广告包装
As part of the exclusive HOK × Bleach collaboration, Dragon AI deployed striking LRT door wraps and stair wraps across key LRT-1 and LRT-2 stations in Metro Manila. The vivid crossover artwork — featuring Honor of Kings characters reimagined in Bleach's iconic art style — transformed everyday transit into a branded commuter experience.
Running across multiple stations simultaneously, the campaign delivered millions of daily impressions from commuters who couldn't miss the bold, larger-than-life artwork surrounding them.
LRT Door Wraps — HOK × Bleach
Station Stair Wraps
2025年王者荣耀公共交通广告活动
Dragon AI brought Honor of Kings to the streets of Metro Manila through a large-scale jeepney wrapping campaign. Custom-designed jeepneys became moving billboards, blanketing the city with vibrant HOK artwork and reaching audiences across all major routes and barangays — from the business districts to the neighborhoods.
The highly visible campaign generated widespread street-level buzz, making Honor of Kings a recognizable presence in everyday Filipino commuter life.
Jeepney Wrap Design
Deployed on Manila Streets
2025年王者荣耀列车全包装活动
The centerpiece of Dragon AI's 2025 HOK transit media campaign was a full LRT train wrap — transforming an entire train into a moving Honor of Kings experience. Every surface, from the exterior carriages to interior panels, was covered with immersive HOK artwork.
Paired with live in-station cosplay activations featuring fan-favorite HOK characters, the campaign delivered iconic brand moments that dominated social media — with photos and videos of the wrapped train and cosplayers going viral across Filipino gaming and pop culture communities.
Full LRT Train Wrap
In-Station Cosplay Activation
Dragon AI delivers high-impact OOH campaigns, 3D billboard productions, and transit media activations across the Philippines and APAC. Let's create something historic together.